
Build a professional digital presence.
Help businesses present their products, services and capabilities through a structured digital foundation.
Explore Phase I →A UAE-wide private-sector mission to help one million businesses build a professional digital foundation and progressively advance toward automation, responsible AI adoption and more sustainable operating models — within a national economy increasingly shaped by digital transformation, AI and sustainability.

The mission is designed as a progressive pathway. Businesses begin with the digital foundation they need now, then move toward automation, intelligent systems and more efficient operating models when ready.

Help businesses present their products, services and capabilities through a structured digital foundation.
Explore Phase I →
Progressively introduce practical automation that improves response times and operational efficiency.
Explore the roadmap →
Help businesses understand appropriate AI, data, digital efficiency and sustainability-oriented operating opportunities.
View the long-term roadmap →For eligible participating businesses, Phase I removes the development and initial consultancy barrier while establishing the professional website foundation needed to participate more effectively in the digital economy.

Phase I creates the starting point. Future phases progressively address operations, automation, intelligent technologies and sustainability according to real business needs.
This is an independent private-sector mission. Its long-term pathway is informed by publicly stated UAE priorities around digital-economy growth, AI adoption, sustainable digital transformation and climate-conscious efficiency — without implying government sponsorship or endorsement.
The UAE Digital Economy Strategy aims to double the digital economy’s contribution to GDP from 9.7% in 2022 to 19.4% within ten years.
Official UAE source ↗The UAE AI Strategy 2031 sets an ambition to be among the leading nations in AI, supported by talent, data, infrastructure, adoption and governance.
Official AI Strategy ↗In 2026, the federal government approved a framework targeting Agentic AI across 50% of services and operations within two years, alongside training for 80,000 federal employees.
UAE Cabinet announcement ↗The UAE’s sustainable digital transformation framework covers paperless operations, green cloud and data centres, sustainable software, devices, procurement and digital skills.
Official UAE framework ↗The UAE Net Zero 2050 Strategy provides a national framework across key sectors, supported by technology, capability-building and efficiency-focused programmes.
Official UAE strategy ↗The ambition is national in scale, but the mission begins with a practical milestone: help 20,000 businesses establish or improve the digital foundation from which automation, intelligent growth and sustainability can follow.

Many businesses still depend on social profiles, outdated websites or manual processes. The mission creates an accessible first step and a pathway toward stronger digital participation.
Complete the Phase I application so the programme can understand your business profile, current digital presence and readiness for the first digital foundation.
