One million businesses.
One progressive pathway.
The mission is to help one million businesses progressively adopt digital presence, practical automation, intelligent technologies and more sustainable operating practices.
Digitize. Automate. Intelligently Grow. Sustain.
Four connected actions guide the long-term mission — from establishing a professional digital presence to improving operational efficiency and enabling responsible adoption of intelligent technologies.
The first milestone: 20,000 businesses.
Phase I supports eligible businesses with professional website development, responsive experience, business information presentation, contact functionality, deployment, domain setup support, hosting setup and initial digital-readiness guidance.
Create an accessible starting point.
The mission addresses common barriers including limited or outdated online presence, reliance only on social media, high initial technology barriers, limited digital consultancy and uncertainty about which automation or AI capabilities are actually relevant.
A private-sector mission shaped for a digital, AI-enabled and sustainable economy.
The mission is independent and does not claim government endorsement. Its progression is informed by official UAE policy directions that emphasize digital-by-design services, digital-economy growth, responsible AI adoption, sustainable digital transformation and future-ready capabilities.
Remove the first barrier to business digitization for 20,000 businesses.
The long-term objective is larger: digitize one million businesses, automate their potential, enable intelligent growth and build a more sustainable digital economy.
